基于售电市场成熟度和用户分级的差异化服务策略

Differentiated service strategy based on electricity sales market maturity level and power customer value classification

中文关键词: “新电改”  售电市场  成熟度  价值分级  售电公司  差异化策略

英文关键词: new electricity reform  electricity sales market  maturity  value classification  electricity sales companies  differentiated strategy

中文摘要:

      在解读“新电改”政策的基础上，借鉴国内外售电侧改革经验，基于市场成熟度分级和电力客户价值分级，针对售电主体参与市场竞争的服务策略开展研究。首先明确了售电公司的分类及特点，研究得到不同类型售电公司参与市场竞争的方式，然后构建了售电市场成熟度理论体系和电力用户价值分级模型，最后以客户需求为导向，并结合售电公司所处的外部竞争环境，提出差异化服务策略，为售电公司运营提供战略储备和理论支撑。

英文摘要:

      Based on interpretation of the new electricity reform policy, learning from the electric side reform experience at home and abroad, the research on service strategies for electricity sales subject to participate in market competition is carried out based on market maturity classification and power customer value rating. Firstly, the classification and characteristics of the power sales companies are clarified, and the ways in which different types of power sales companies participated in the market competition are studied. Secondly, the theoretical system of the maturity of the electricity sales market and the hierarchical model of the power user value are constructed. Finally, a differentiated service strategy with customer demand oriented and external competition environment combined in which the company is located is proposed, providing strategic reserves and theories support for the operation of power sales companies.