工商业绿色电力消费引导政策与影响因素研究综述

A review of guiding policies and influencing factors for green electricity consumption in industrial and commercial sectors

中文关键词: 绿色电力消费  引导政策  影响因素  行为科学  工商业企业  价格机制

英文关键词: green electricity consumption  guiding policies  influencing factors  behavioral science  industrial and commercial enterprises  pricing mechanism

中文摘要:

      绿色电力消费是实现碳达峰、碳中和目标的重要途径，许多国家都陆续出台了促进绿色电力消费的政策。首先，梳理比较了国内外引导绿电消费的政策，如税收优惠、可再生能源配额制和绿色电力认证。其次，从组织管理角度分析了影响绿色电力消费的内部和外部因素，包括领导力、企业社会责任、绿色品牌等内部因素，以及市场价格、政策支持、社会文化等外部因素。最后，分析了我国绿色电力消费研究所面临的挑战，从完善市场机制、加强国际标准对接、拓展研究视角等方面提出了相关建议。通过整合政策、市场与组织行为因素的分析，不仅为政策制定者提供了优化绿色电力消费激励机制的参考，也为工商业企业制定绿色转型战略提供了实践指导，对于推动我国绿色电力的广泛应用、助力“双碳”目标的实现具有重要价值和意义。

英文摘要:

      Green electricity consumption is a crucial pathway to achieve carbon peak and carbon neutrality goals, prompting many countries to introduce policies that promote its adoption. Firstly, the study examines and compares various guiding policies, such as tax incentives, renewable energy quota systems, and green electricity certification. Secondly, from an organizational management perspective, it analyzes the internal and external factors influencing green electricity consumption. Internal factors include leadership, corporate social responsibility, and green branding, while external factors encompass market pricing, policy support, and socio-cultural influences. Finally,the study discusses the challenges facing China’s green electricity consumption research and proposes recommendations to enhance the pricing mechanism, strengthen alignment with international standards, and expand research perspectives. By integrating analysis of policies, markets, and organizational behavior, this study not only provides valuable insights for policymakers to optimize incentive mechanisms for green electricity consumption but also offers practical guidance for industrial and commercial enterprises in formulating green transition strategies. The findings have significant implications for promoting the widespread adoption of green electricity in China and advancing the achievement of the“dual carbon”goals.